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ANWB Wegenwacht

65 years of ANWB Wegenwacht! (*Road patrol)
With an impressive membership of nearly 4 million members, it’s hard to imagine Dutch roads without the Royal Dutch Touring Club’s ANWB Wegenwacht. After 65 innovative years, the ANWB wants to show that they are also future proof! To show this, they really need the help of Brandfighters. You see, they need an excellent, innovative video to celebrate this jubilee!

The winning video can earn a whopping €2500 cand can count on considerable exposure: on the official ANWB website, at various events (one of these with about 40,000 visitors!), and the video will be launched through ANWB newsletters (approximately 450,000 members)!

Your assignment: “Show us how renewing the ANWB Wegenwacht is!”
The ANWB Wegenwacht is searching for an quality, surprising video to match the theme of their 65-year jubilee: innovation. It’s up to you to give this a smashing, creative and especially revitalising twist! To get you started, you can find more information on the special ANWB Jubilee page and in the creative briefing ofcourse.

 Inspiration videos
Check out the following videos for inspiration. The ANWB wants to convey a similar feeling.

 Target group
The video is intended for an internal as well as external audience. In other words, it’s for current as well as future members, but also for the media and business relations. At the same time, the ANWB wants to implement it internally, for their own employees.

 Judging
Your videos will be judged for:

1] Connection with the brand and the assignment (communication value)
2] Idea (originality)
3] Execution (production quality)

We’re looking for awesome quality. Videos that are immediately employable for the ANWB. Show your skills!

 Prizes
Prize distribution for this contest is as follows: 

1] €2500
2] €1000
3] €800
4] €450
5] €250

The ANWB contest is the 2nd assignment in period 3. So give it your best shot and have a chance to win one of the much-sought-after periodic prizes! *After each period of four contests, the three best performing Fighters during that period are awarded respectively €3000, €2000 and €1000!

*Please note! Amounts above €450 are taxable (at 29%) under the legislation on gambling tax. Brandfighters will deduct this amount, so you’ll receive the prize money minus the gambling tax.