Create the new Primera tv commercial!
Summary
GIFT CARDS FROM PRIMERA
In 2008, Primera started selling gift cards. This plastic card is the successor to the paper gift voucher. At the time of sale, the gift card is loaded with an amount decided by the customer. As the recipient of the gift card, you can then spend that amount at the store in question or online, for example. Primera is looking for a (Dutch!) commercial which communicates that Primera is the place to be for gift cards!
THE PRESENT THAT ALWAYS FITS
With 70 different gift cards, Primera is sure to have a gift that fits! It is easy, because you only need to visit one store for all your gifts! You don’t need to go all the way to the Bijenkorf for a Bijenkorf present; simply get it at a Primera in your neighbourhood. It’s also a great surprise; never again will the recipient be disappointed. He simply buys what he really wants. In other words, a gift card is great to give and great to receive!
In an extraordinary TV commercial, show that Primera offers many different gift cards,
so that you will always be able to find a great, fitting present!
The video should explain that Primera has a wide variety of gift cards, and that by giving a gift card, you will always give a nice, fitting present! We’re looking for a TV commercial (so watch image quality!) of no more than 20 seconds. This includes the wrap-up that will be added by Primera afterwards. So make sure that it’s possible to edit in a closing clip after your video! The closing clip will contain a sound logo with the text "Ook voor cadeaukaarten... even naar Primera" (translation: “Also for gift cards... just go to Primera”). Try to provide a smooth transition.
*Would you like to visit a Primera to ask questions, or to film? Then contact us via info@brandfighters.nl and we’ll forward your request to Primera
INSPIRATIONAL VIDEOS
Here are three videos suggested by Primera, to inspire you for this assignment. Check them out and turn them to your advantage!
  
1. Bol.com, de zak van Sinterklaas - It’s funny and positive. It uses a humorous, surprising and familiar setup to demonstrate the advantage of shopping at Bol.com.
2. Liberty Bank, gift card - Clearly demonstrate the advantage of a gift card by showing the consequence of a different present. On the other hand, we’re looking for videos that are more positive and more surprising than these!
3. AH Zomerhits - It’s a clear, lively and sympathetic commercial. The clear theme in this commercial is suitable for several products. (see also http://www.youtube.com/watch?v=6A5_f1EP5pw)
YOUR VIDEO ON TV?
The winning video will be the new Primera television commercial. Of course this brings a great deal of quality. Make sure your video is fit for television (quality wise).
MORE INFO
Download and read the creative briefing carefully. You'll find all the required information you need to bring this challenge to a success!
Surprise us and Let's Fight!
Before you begin!
Please make sure you are logged in. Accept the assignment by clicking the "accept assignment button" to the right. Read the full briefing before you start making your video. This way you know you are doing the right thing.
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