16/10/2011
€5.000 + points for period prizes (3 of 4)
106 fighters accepted this assignment
25 fighters submitted a video
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Hoe zeker woon jij?



Summary


CBA’s home insurance packages will insure the most remarkable, the riskiest and the most annoying situations. This way you’ll know for sure that you’ve taken care of everything, for yourself and your family. Centraal Beheer Achmea wants to communicate this advantage of its home insurance to its target group in the funniest and most effective way possible. Because CBA receives a lot of unsolicited, spontaneous scripts in response to the “Just call Apeldoorn” commercials, they are curious to see what talented film makers would come up with. That’s why CBA has enlisted the help of Brandfighters.

ARE YOU COVERED?
Centraal Beheer Achmea is looking for humorous, likable and surprising videos, in the typically style of “Just call Apeldoorn”. The message of the videos must be: “with a CBA home insurance you’ll be covered for more than you think”.

Your assignment:
Film an extremely unexpected situation, in or around a home, that will be covered by a home insurance from Centraal Beheer Achmea. (in the humorous style of "Just call Apeldoorn")

Click the 'accept assignment' button and read the complete briefing.

INSPIRATION

Check out this link for all "Just call Apeldoorn" commercials: http://fun.centraalbeheer.nl/

PRIZES

Prize distribution for this contest is as follows:
1. €2500
2. €1000
3. €800
4. €450
5. €250

*Note: amounts above €450 are taxable (at 29%) under the legislation on gambling tax. Brandfighters will deduct this amount, so you’ll receive the prize money minus the gambling tax.

This is the third assignment of this period. The three Fighters with the highest scores in a period (of four contests), will receive the following period prizes:
1. €3000
2. €2000
3. €1000

Before you begin!
Please make sure you are logged in. Accept the assignment by clicking the "accept assignment button" to the right. Read the full briefing before you start making your video. This way you know you are doing the right thing.




how does it work?

  • 1. Accept an assignment
    Choose an assignment you want to work on and accept it by clicking "ACCEPT ASSIGNMENT"
  • 2. Create a video!
    Download the full briefing, read the assignment and create your video.
  • 3. Submit and upload your video
    TIP: read the tips on compressions settings
  • 4. Approval mode
    The Brandfighters Staff and the Brand will have to approve your video/concept. From then on it will be visible for all public.
  • 5. Visible mode
    Your video is visible for all public. All you need to do now is wait for the results.