CREATE A MOMENT FOR YOURSELF
Danio is not just any old dairy product. It’s not a swallow-me-quickly yoghurt. When you eat Danio, you should enjoy it. Active enjoyment, that’s the result of eating Danio. You will create a moment for yourself. Danio is sympathetic, positive, enthusiastic and self-assured!
TV COMMERCIAL
In the new Danio TV commercial we see a couple in love, sitting in a car. The young woman doesn’t know that he is going to ask her to marry him. He has written the question, “Will you marry me?” on a viaduct above the highway. Unfortunately for him, just at the moment that they pass underneath, the young woman is not paying attention to her environment. Exactly at that point she is creating a moment for herself: with Danio. You are now invited to create an original follow-up, using the same style and humour of this TV commercial.
“Create the sequel to the Danio TV commercial, using the theme ‘create a moment for yourself’.”
We’re looking for your unique “moment for yourself”. Use the existing TV commercial (see below) as your source of inspiration, but give it your own, unique interpretation. As always: entertain your audience!
Credits go to In10, the creators of the Danio commercial. As a creative for Danio, Juri Teuling from In10 will take place in the jury.
INSPIRATIEVIDEOS
1. Federer Trickshot: Why? Because of its viral potential and its “forwarding value”. We’re looking for a film that is so funny, that people will voluntarily want to share it with others.
2. Even Apeldoorn Bellen: Why? Because of the element of surprise and the twist in the story. We’re looking for a film with a surprise element.
3. Validation: Why? It makes you smile! It is a positive film that makes the viewer feel good. The Danio brand is sympathetic, positive, enthusiastic and self-assured; these are all values that the audience can take away from this film.
WHAT ARE WE LOOKING FOR? - Humor. Make a video that is a joy to watch. - Treat this assignment as a challenge of your creativity. Give the viewer something original!
- A Danio product should appear in the commercial.
- Create an unexpected twist in the story. Make it viral-worthy.
- End your film with 'Schep een momentje voor jezelf' ('create a moment for yourself'), just as in the Danio tv commercial.
OTHER INFO
You can find the prize distribution, do's en dont's, and other useful information in the creative briefing.
We are looking forward to see your 'unique moments'!
Let's Fight!
Before you begin!
Please make sure you are logged in. Accept the assignment by clicking the "accept assignment button" to the right. Read the full briefing before you start making your video. This way you know you are doing the right thing.
how does it work?
1. Accept an assignment
Choose an assignment you want to work on and accept it by clicking "ACCEPT ASSIGNMENT"
2. Create a video!
Download the full briefing, read the assignment and create your video.
