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Energize the future! Shell Natural Gas

Shell believes that gas should play a central role as a source of energy, now and in the future. As it stands now, the general public doesn’t always realise the true benefits of natural gas . That’s a pity, because gas has significantly lower CO2 emissions than any other fossil fuel. It’s also affordable and it is readily available all over the world. It’s time to introduce the world to Natural Gas!

ENERGIZE THE FUTURE WITH NATURAL GAS
Shell is searching for creative ideas that will clearly communicate the advantages of Natural Gas to a large audience. Your video must present these benefits in a way that resonates with the general public. Demonstrate the advantages of gas and convince people that gas should be part of the long-term energy mix. Gas = good!

“Demonstrate the advantages and significance of Natural Gas in a convincing video!”

Tip: It might help if you look at this in reverse: what would happen if we would not have gas as a source of energy?

*Note: the language you use in your video can be Dutch or English.

INSPIRATIEVIDEOS
Here are some videos suggested by Shell, to inspire you for this assignment. Check them out and turn them to your advantage!

Shell Natural Gas infomercial

In this infomercial Shell explains why now is the time for Natural Gas. They explain the benefits and give arguments why gas should replace the coil industry.

http://www.youtube.com/watch?v=xE_IYMax250&

Shell commercial – Guitar Kid

This commercial shows the meaning of Shell: rethinking our future energysources so that we can fulfil the energyneeds of our future generations.

http://www.youtube.com/watch?v=n1XvPaQXFIU&E

PRIZES
Prize distribution for this contest is as follows:

1] €2500
2] €1000
3] €800
4] €450
5] €250

*Note: amounts above €450 are taxable (at 29%) under the legislation on gambling tax. Brandfighters will deduct this amount, so you’ll receive the prize money minus the gambling tax.

This is the fourth and final assignment of this period. The three Fighters with the highest scores in a period (of four contests), will receive the following period prizes:

1] €3000
2] €2000
3] €1000

In the briefing you'll find all the extra info you need to make this a successful Challenge. Read it carefully and surprise us with some stunning work. Your video can shape the future!