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Groningen - City of Talent

Summary

The city of Groningen wants to become known as a city that has space for talent to develop. To attract the attention of talented young people they’ve started a campaign called ‘City of talent.’

Groningen is spending a lot of time on subjects like innovation, knowledge development, creativity and creative growth. Groningen gives you the space to draw the best out of yourself: space to learn, to work, to grow and to continue developing your own talents. In addition, the city also offers space for living, for sports and for enjoyment. Basically: Groningen has space for talent. Not only in the area of employment, but also in the area of education. Groningen also has a number of stages where talented individuals can strut their stuff (for example, events like EuroSonic / Noorderslag, Noorderlicht and Noorderzon).

Groningen wants to team up with young talent to figure out the best way to bring the “City of Talent” campaign to the attention of talented young people, at home and abroad. That’s why you’re being asked to give your brains free rein to get Groningen better known as the “City of Talent”!

For more information about the campaign click on this link: http://www.cityoftalent.nl/

Your assignment:

Create a concept for an online campagne which shows that the city of Groningen offers young people the ideal space to develop their talent. In this, show the concept “space” in a creative way (in whatever form you like).

Prizes

The top 5 concepts will be rewarded as followed:
 
Nr. 1: €450
Nr. 2: €250
Nr. 3: €150
Nr. 4: €100
Nr. 5: €50


Extra: The most creative submission according to the jury receives a weekend for two in Groningen.

Click on 'accept assignment' to download the briefing.

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