19/12/2010
€5.000 + points for period prizes (4 of 4)
131 fighters accepted this assignment
20 fighters submitted a video
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KLM



Summary

 Connecting with KLM
 
KLM is recognised worldwide for its service and quality. These receive a lot of attention because at KLM, the customer is always centre stage. This approach has given KLM a lot of fans worldwide. In order to serve these fans well, KLM has started a Facebook fan page that has about 80,000 fans already! This fan page is filled with great content such as exclusive sales campaigns and inspiration for great trips. It's also possible to ask questions and to make requests about tickets. This allows Facebook-fans of KLM to keep up-to-date with all the news surrounding KLM.

 Your assignment:
 
“Convince people in a creative and attractive manner
why they should connect with KLM on Facebook!”

KLM’s objective is to attract more people to become fans of their Facebook page. Your video should convince people why they should do that. Below is an overview of all the advantages that KLM offers on its Facebook page. Use these as input for your video.

End your video with the message: "Connect with KLM on Facebook" and use the KLM SkyTeam logo (which you can download at the Brand Assets).

Check some inspiring videos that match KLM here:

http://www.youtube.com/watch?v=VFl-MxXZWx4
http://www.youtube.com/watch?v=fOxpKdmVvlk 
http://www.youtube.com/watch?v=8r1CZTLk-Gk
http://www.youtube.com/watch?v=NB3NPNM4xgo 
http://www.youtube.com/watch?v=4-94JhLEiN0

Test your idea!

Send your (brief) idea, storyboard storyboard or concept video (WeTransfer link) to feedback@brandfighters.nl and we'll make sure that you receive some quality feedback to get you right back on track!

Visit the KLM Facebook page and read the briefing for more information and inspiration!

Video updates:

We interviewed Anna, manager social media from KLM. This video is spoken in Dutch, so if you have any questions about them, just email us!

Before you begin!
Please make sure you are logged in. Accept the assignment by clicking the "accept assignment button" to the right. Read the full briefing before you start making your video. This way you know you are doing the right thing.




how does it work?

  • 1. Accept an assignment
    Choose an assignment you want to work on and accept it by clicking "ACCEPT ASSIGNMENT"
  • 2. Create a video!
    Download the full briefing, read the assignment and create your video.
  • 3. Submit and upload your video
    TIP: read the tips on compressions settings
  • 4. Approval mode
    The Brandfighters Staff and the Brand will have to approve your video/concept. From then on it will be visible for all public.
  • 5. Visible mode
    Your video is visible for all public. All you need to do now is wait for the results.