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Primetime airtime on Dutch television!

*Note: to give some last minute help, Brandfighters will donate €100 production credit for the top 10!

FIGHT CANCER
Fight Cancer is the headstrong action label for KWF Cancer Control. Fight Cancer raises funds for cancer research and creates cancer awareness: Fight Cancer swings into action, but can’t do this alone! We really need you, as well. Everyone can contribute to the fight against cancer. Together we fight to reduce cancer and to increase healing and quality of life.

LOVE LIFE, FIGHT CANCER
Inspire and engage people to make a contribution to the fight against cancer. We want to make it clear that every contribution (large or small) makes a difference and that people can support Fight Cancer in whichever way they please.

“Create an inspirational video that encourages people to help with the fight against cancer.”

In your video, show the various ways that someone can make a contribution. People can make a contribution in their own way, it doesn’t have to be difficult and it can also be fun. For example, someone may organise something themselves, like a benefit party, a record attempt, or a fundraising effort. Make a donation, either through a monthly deposit or a one-time SMS, or buy merchandise where the profits benefit Fight Cancer. Or one can promote Fight Cancer among their own network, which will give it a higher profile.

After watching the video, the viewer should: 1. be motivated to do something, and 2. understand that his/her contribution will be helpful and that it’s not hard to make a contribution in the fight against cancer; even small actions are helpful. Fight Cancer gives you an opportunity to satisfy your need to “do something”. Make a difference!

TV EXPOSURE ON STERLAB
To give Fight Cancer as well as the winning filmmakers an extra helping hand, we have prepared a special reward for the winners: the best videos will be broadcast during SterLab on Nederland 3*! It’s the best way to a inspire and activate a huge number of people to make a contribution to Fight Cancer, while at the same time your film talent will get some very welcome exposure! Your name will be announced with the video.

*We have a commercial block of 5 minutes. Read all of the conditions further down the briefing!

INSPIRATIONAL VIDEOS
Here are three videos that Fight Cancer wants you to see, to inspire you for this assignment. Watch the films, especially make note of the reasoning and turn them to your advantage!

1. Dance4Life: Because of the good atmosphere. The film breathes action and harmony. On the other hand, too much of the emphasis is on urgency and necessity. That’s not what we’re looking for.
2. Vodafone: Helping, heartfelt and lovable. It gives you a positive feeling, but it is a bit sentimental. It’s OK to be a bit more forceful and raw, more engaging!
3. Andrélon: Humour, that’s what we’re looking for. This one is over the top. A tad corny, but amusing nonetheless.

BRANDFIGHTERS BACKSTAGE
We asked Fight cancer and jury/director Tim Oliehoek to give their opinion about the assignment. Check out the interview with Iris and Janneke from Fight cancer below and read the interview with the jury on our blog.

MORE INFO
You can read additional information, do's & dont's and other handy tips in the briefing. Read it carefully and prepare yourself properly. Also check out the Fight cancer and SterLab websites.

Show us what you got and Join the Fight!