RHIMA
RHIMA is a supplier of professional dishwashing equipment for institutional and industrial kitchens. From corner cafés to the five-star restaurants, from institutions to coffee shops. RHIMA is a Dutch enterprise that is known as an A brand in a market of multinationals.
THE POWER OF CLEAN We’re looking for videos that make people smile, positive videos that leave people with a good feeling. The objective is that, after watching the video, people who are looking for a professional dishwashing machine will contact RHIMA. The videos can be odd and creative, as long as RHIMA comes out in a positive light. So get cracking on the theme of the power of clean a fresh process with a fresh result. RHIMA will help you get everything clean, so you always have a fresh start!
“Create a humorous, positive video within the theme the power of clean”
RHIMA wants to entertain its audience, to give them a positive feeling. RHIMA must be associated with quality: a brand spanking clean result! Throw in your creativity and surprise us with a funny, entertaining and surprising video!
*Do you want to film RHIMA equipment on location? RHIMA has hundreds of locations all over Holland, so they can arrange almost anything! Send an email to info@brandfighters.nl and we’ll get started on finding you a great film location.
INSPIRATIONAL VIDEOS
Here are three videos suggested by RHIMA, to inspire you for this assignment. Check them out and turn them to your advantage!
1) Ariston Aqualtis - Why? A boring product is turned into something attractive, beautiful and cleverly filmed.
2) Sony Bravia Ball Bounce - Why? It’s clever, surprising and has a unique effect. It makes you feel good.
3) LG silent washingmachine - Why? Use an original idea to demonstrate a unique selling point, namely that it is a super quiet washing machine. They are forceful because they show familiar situations.
WHAT WILL BECOME OF THE VIDEOS?
RHIMA want to use the videos to promote their new website (still in development). They also want to increase their online exposure, so the video will be uploaded to sites like YouTube and LinkedIn. The videos must convince potential customers that if they’re looking for professional dishwashing equipment, RHIMA is it.
OTHER INFO Take a good look at the website of RHIMA for more background information. Also be sure to read the briefing properly! Take a look at our blog for interviews with Paul van der Top, director and owner of RHIMA én and our interview with jury and international top director Thomas Wallner. With a great range of awards, including two Emmy's, he's the right man for the job to point you in the right direction.
Good luck and show us what you got. Let's Fight!
Before you begin!
Please make sure you are logged in. Accept the assignment by clicking the "accept assignment button" to the right. Read the full briefing before you start making your video. This way you know you are doing the right thing.
how does it work?
1. Accept an assignment
Choose an assignment you want to work on and accept it by clicking "ACCEPT ASSIGNMENT"
2. Create a video!
Download the full briefing, read the assignment and create your video.
