13/07/2010
€1.000 + Grip & Slip course
103 fighters accepted this assignment
30 fighters submitted a concept
Share

Volkswagen Bedrijfswagens



Summary

Attention: the results for this competition are known. Check them under the tab 'rankings' on this page. There is also a jury rapport avaiable (download here). If you joined the competition it is very useful to read the rapport.

Assignment summary
Volkswagen Bedrijfswagens wants to get more online exposure for the Crafter. The medium they chose is video. They need a good video that is so good, that people will want to spread it around their own networks, weblogs, or anywhere. So the contest is: who can come up with a good script that Volkswagen will like. If you have that prize-winning script, film-making Brandfighters will get the chance to execute it. When it's finished, we'll put it online and get the attention of the target group.

The Crafter has three striking characteristics: versatility, comfort and durability.
These qualities can be useful when looking for inspiration when you're going to brainstorm for the magic script that will generate major exposure for the Crafter on the Internet with millions of YouTube hits!

The assignment:
Be the creative brain behind the new Volkswagen Crafter viral! Come up with an original and creative script for this video, with the Crafter in the centre of attention. The video has to go viral and therefore get as many hits as possible!

The top 5 concepts will be rewarded as followed:

Number 1: € 450,-
Number 2: € 250,-

Number 3: € 150,-

Number 4: € 100.-

Number 5: € 50.-

Extra prize: besides the money, the winner also receives two tickets for a grip&slip course from the ANWB with a worth of € 402,- 
(only available in the Netherlands)

Accept the assignment to download the full briefing.
 

Before you begin!
Please make sure you are logged in. Accept the assignment by clicking the "accept assignment button" to the right. Read the full briefing before you start making your video. This way you know you are doing the right thing.




how does it work?

  • 1. Accept an assignment
    Choose an assignment you want to work on and accept it by clicking "ACCEPT ASSIGNMENT"
  • 2. Create a video!
    Download the full briefing, read the assignment and create your video.
  • 3. Submit and upload your video
    TIP: read the tips on compressions settings
  • 4. Approval mode
    The Brandfighters Staff and the Brand will have to approve your video/concept. From then on it will be visible for all public.
  • 5. Visible mode
    Your video is visible for all public. All you need to do now is wait for the results.