Univé
Univé wanted to know how young people look at insurances and why they think it’s important to have one. They decided to ask this to the young target group self to get content which is real and effective. The 62 entries we’re the basis of the campaign.
John Nota, Zideo Media: "It was a very good learning for us to see how a lot of young people look at insurances. We really saw how the audience experiences Univé"
Hi
Hi wanted to get in touch with consumers to become a more social brand. Watch the casefilm to see how Brandfighters realised this through young talent and delivered the first dutch user generated tv-commercial!
Steffen Rieter, Communication advisor Hi: “Brandfighters connected us with creative people within our target group. The quality was higher then expected and we actually aired the winning commercial on TV.”
ECI
Brandfighters were asked to explain the concept of the ECI book club and to clear the negative image from the past, which isn’t correct anymore. An assignment which the advertising agencies in Amsterdam could not accomplish. Watch the casefilm and judge if the Brandfighters cleared the job..
Hubert de Koning, Director ECI: "We were stunned by the number, the diversity, the energy, the different angles and the quality of the Brandfighters competition."
Heineken
After the success of the walk-in fridge and walking fridge, Heineken wanted young creatives to fill in what the walking fridge was going to do this summer. Watch the case film containing the compilation of 33 entries and the achieved results.
Floris Cobelens, Marketing Manager, Heineken: "They were all very good, with a few strong ones between them. The winner will be highlighted on the Internet"
Go Fast!
Go Fast energy drink stands for guts and balls. When you drink Go Fast it's easier to perform a cool stunt. Brandfighters asked her community of young creatives to drink a can of Go Fast and show how much guts they had. Watch the case film with the compilation of 39 entries and the achieved results.
Wim van Gilst, Director Go Fast: "We've got lots of coverage and have enjoyed considerable impact. We're very satisfied"
